Nudge

improving decisions about health, wealth, and happiness

Hardcover

Langue : English

Publié 4 janvier 2008 par Yale University Press.

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3 étoiles (2 critiques)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

9 editions

Sujets

  • Economics -- Psychological aspects
  • Choice (Psychology) -- Economic aspects
  • Decision making -- Psychological aspects
  • Consumer behavior